ThermaTru Doors



Advantages
  • High reach and frequency
  • Ability to pinpoint certain prospects on a geographical basis
  • Low cost among the major mass mediums available
  • Creative impact
Types of Boards Available
  • Permanent
  • Rotary
Sizes
  • 8-sheet: 6'2"H x 12'2"W
  • 30 sheet:12'3"H x 24'6"W
  • Bulletins: 14'H x 48'W, 10'H x 40'W, or 10'6"H x 36'W
Paper vs. Vinyl
  • Paper is usually offered on smaller boards staying up for a shorter period of time
  • Vinyl is the most preferred method of production if you plan to buy a larger board for a longer period of time
Buying Tips
  • The best times to place your ad in an outdoor campaign would be just before and during peak buying seasons which include February-May and September-November (stopping just before the holidays). Minimum contract lengths are in 4-week segments.
  • Place in high traffic areas where your target audience is most likely to be
  • GRPs (Gross Rating Points) are also called showings
  • Showings are purchased in units of 100, 75, 50 or 25
  • Reach is the percent of the target audience potentially effected by the campaign
  • Frequency is the number of times the designated target audience would be exposed to the campaign
  • Don't rely on Traffic counts or CPMs to analyze effectiveness of this medium
Top 3 national outdoor companies
  1. Viacom Outdoor Group (merged with Viacom in August 2001)
  2. Clear Channel Outdoor (formerly known as Eller Media)
  3. Lamar Advertising Company
Rates and fees
  • Rates are usually quoted
  • Production is quoted separately
Energy Star Partner
The Most Preferred Brand in the Business