THERMA-TRU SIMPLIFIES THE DOOR BUYING EXPERIENCE
WITH NEW “MY SAVED DOORS” ONLINE TOOL
Users can compare, rate and share favorite doors with friends to determine best choice
Maumee, OHIO, (June 28, 2010) - Therma-Tru is making it easier for homeowners to research and shop for entryway doors with the launch of the new “My Saved Doors” tool on Therma-Tru.com. The interactive tool includes social features that allow users to save, compare, rate and share their favorite configured entry door system choices with friends and family, allowing them to assist in the selection process, confirm the best choices and make the door buying experience easier — all from the convenience of their home at any time of day or night.
“When it comes to replacing or remodeling your entryway, the buying process can be time consuming and overwhelming. Consumers want to select a front door that evokes their personal style without investing a significant amount of time or resources,” says Jerry Oleshansky, vice president of marketing for Therma-Tru. “Homeowners and remodelers can now simplify the purchasing process with Therma-Tru’s My Saved Doors tool, which allows them to make use of social networking to help choose the right door for their home. They can also save their choices and come back to them later after others have provided input, to help solidify their decision.”
Here’s how it works:
- Begin by creating a profile at www.thermatru.com/MySavedDoors.
- Browse the online product catalog to select several doors with decorative glass transoms and sidelites.
- Save your favorite doors, sidelites and transoms to the personalized profile created.
- Make side-by-side comparisons of the features.
- After saving the selected doors, print, download and share them with friends and family via e-mail, Facebook, Twitter and other social networking websites.
- Friends and family who view your saved doors can assist in the purchasing decision by rating the entryways and making comments while comparing door styles and unique features.
To help make the dream door a reality, My Saved Doors is pre-populated with auto-generated local dealer contact information. Users can work with local dealers to review door options in detail, choosing the right fit for their home.
Connect with Therma-Tru on Facebook www.facebook.com/thermatru and follow Therma-Tru on Twitter www.twitter.com/thermatru.
About Therma-Tru
Therma-Tru Doors is the nation's leading manufacturer and most preferred brand of fiberglass and steel exterior door systems. Founded in 1962, Therma-Tru pioneered the fiberglass entry door industry, and today offers a complete portfolio of entry and patio door system solutions, including decorative glass doorlites, sidelites and transoms, and door components. Therma-Tru, headquartered in Maumee, Ohio, is part of leading consumer brands company Fortune Brands Inc. (NYSE: FO). For more information on Therma-Tru Doors, visit www.thermatru.com or call (800) 537-8827.
